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  • Writer's pictureMaxGroup Business

The Importance Of A Blog--Why Content Is King

Content is King

The scope of small business is rapidly changing. It is no longer necessary to have a physical location to conduct business. Over eighty percent of shoppers today are online savvy, and they know how to do their research online before buying products and services. We are dealing with an increasingly educated population of consumers who know what they want and where to get it. How then, do we stay afloat when the competition is fierce, and product options are so varied?

Simply put, you need a blog to boost your business.

What Is A Blog? A blog is an online personal narrative that is regularly updated, and used for virtually any purpose. The concept of a weblog, or blog, was initially designed as a place for people to record their day to day activities. Somewhere along the way, bloggers discovered that they were gaining a “following” on the internet, and the practice of blogging to share information was born.

Why Do People Blog? Now that blogging has become mainstream; there are several reasons that people choose to blog. People who want their voices heard, and the internet is the perfect medium for this communication. Everyone can captivate a worldwide audience if their web content is engaging and informative. Of course, there are also bloggers out there who share too much information about their opinions. This activity has tainted the reputation of more serious bloggers who are out there sharing information and educating the public. The blanket intention behind all blogging is to create a presence and gain a following on the web.

I Am A Business Owner. Why Do I Need To Blog?

Content is King

There are several reasons why business owners need to jump on the world wide web and start blogging. No matter what your line of expertise--baking, landscape design, or home renovation--your business will thrive and customers will keep returning for more information about your unique products and services. Here is why you need to invest in the development and maintenance of a blog:

  • You will be in the minority--Many small business owners either do not see the necessity of owning and maintaining a blog, or they view the process as entirely too intimidating and time-consuming for them. What an excellent opportunity to rise above your competition and stand out from the rest! Build up your reputation, and your competitive edge before your challengers start to realise that they’ve passed up this valuable opportunity to showcase their business.

  • You’ll stand out--The more that you separate yourself from your competitors, the more likely it is that you will be noticed by customers looking for someone going “the extra mile”. Blogging is a great way to build support and promote your brand, as well as to provide links to additional products and services you are looking to roll out. The more you can connect with your audience, the more likely they will seek you out for products and services.

  • The web connects you to millions of potential clients--in this day of smartphones and individualised technology, consumers are looking for products and services via the internet every time they pick up their devices. The more organically you are connected to your audience, the more likely they are to “consume” what you have to offer.

  • Blogs build better customer relationships--for devoted followers of your brand, your blog is the best way to guarantee keeping them abreast of any new developments and services you have to offer them. Satisfied customers are more likely to promote your brand to interested friends and family, and the cycle continues. Providing unique, fresh content on a regular basis will keep your loyal clients coming back for more.

  • Your audience expects you to maintain a blog--More than ever; clients are looking for a comprehensive buying experience, which means that they are looking for companies to promote themselves by blogging and offering more information about what they offer. If you can manage to inform while entertaining your audience at the same time, you’ll carve out a unique space for yourself in the web world.

  • Blogging is accessible for everyone--Whether you just jumped on the net yesterday, or whether you have access to all the latest technological advances concerning maintaining a strong web presence, there is a blogging format for everyone. Choose your method, conceptualise some fresh, engaging content, and get started.

Crowd of Customers

Why Blog Content Is King Content marketing is a strategy used by creating and sharing engaging, authentic and informative content with your target audience. Not only do you establish yourself as the authority in your field, but you also build deeper relationships with current and potential clients. Content marketing creates an atmosphere of “inside sales”, rather than having to hard sell to clients with whom you have no relationship.

Blogging is a fantastic way to incorporate content marketing into your overall marketing strategy; you are putting fresh, engaging content in front of your subscribers, and they return time after time to see what your new offerings are. Instead of cold calling and traditional forms of advertising, you have your target audience coming to you for more.

Content Matters! When you are trying to create a strong web presence, every post that you create should make an impression on your readers. Readers should be able to get information on who you are, what your mission is, and what kinds of products and services that you promote. Every post that you create should have intention and purpose behind it, and it should be relatable to your readers as potential clients. Why should they buy from you? What sets you apart from the rest of your competition?

World class business blogs should solve problems for your readers. If clients are looking for a specific product or service, they are looking to you to fill that need. When writing your purposeful posts, think about and create your blog posts from these questions:

  • What are my ideal clients looking for?

  • What are the common problems that my product or service solves?

  • Can I fulfil my client needs with my offerings, and how can I prove that in my post?

  • How can I do this better than my competition and what is the best way to highlight that?

The best business blog content contains material that is repurposed, post after post, year after year. Seasonally relevant posts, if timed well, can bring in additional business. The best traffic is traffic that keeps coming back for more from you, merely because they see your strength in longevity.

The more relevant content you have online, the more likely you are to be found by potential clients. When these customers do web searches for a particular product or service, your strong history of posts rich in information and offerings will ensure that Google and other search engines will return your content.

The result is that you are not only viewed but that you are gaining new business. When you share great content consistently, your viewers learn that you are a trustworthy expert in your field. Consumers wish to foster relationships with trusted companies; they will seek you out based on your blog content!

An influential blog also has an impact on your web presence. When considering different aspects of search engine optimisation, a blog works to improve your optimisation if you are delivering fresh, relevant content on a consistent basis. Search engines like Google assess the purpose and quality of content on your page and rank you according to site relevance and function. If your expertise, authority, and trustworthiness measure up, according to their algorithms, then it is easier to push you to the top of their trusted search rankings. A successful business blog will make you more noticeable on the vast world wide web.

Putting Your Blog To Work For You

Customers Shopping

Having a professionally designed website that incorporates relevant and engaging blog information about your business, products, and services is the best way to ensure that you make your presence known on the web.

Increasingly savvy consumers are now actively searching not just for products and services via major search engines, but for information. Snippets, life-hacks, tips, hints, secrets and any other resourceful content that searchers and viewers are seeking are the primary driver of traffic to your website now.

Give the person tapping away at the keyboard the best information, become known for this, and enjoy the rewards of their purchases, their loyalty, and their referrals. What more could you want?

"Stop selling and start telling," advises Mark Skovron, PhD., and founder of MaxGroup Business Solutions in the Phoenix metro. "Become an authentic resource and a favourite place on the web for people to go for the answers that they need, and you will 'accidentally-on-purpose' build a tribe, your tribe. Treat them with respect, never take them for granted, never lie to them and always provide what you promise and a "little bit more," and you will become the 'go-to' for your industry," insists Skovron.

It is critical that you represent yourself well with the innovative content. MaxGroup Business Solutions specialises in creating customised marketing packages that fit every client's vision and budget. Using a unique combination of marketing techniques, and a proprietary stack of methods, MaxGroup digital creation, branding and marketing professionals customise each client's strategy. With a money-back guarantee, the success of their clients is mission critical.

Hundreds of top companies have now turned over all monthly content creation for their blogs to MaxGroup, and the results are noted by some of the best-known industry publications including Forbes, Bloomberg, Inc., Business Town and more.

MaxGroup's CMO Jeff Peltin invites each prospective client, "Send your website to the top of search engine rankings, turn website viewers into your newest paying customers, and get referrals galore. Your success is our success; let MaxGroup’s professional web optimisation services take your business to the next level."

For more information: visit today and start creating your bright new future.

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