Creating A Business Blog That Gets Results!
An estimated 400 million people view blog posts every month. If you are in business and you haven’t yet started a blog, you are missing the boat. The opportunity to convert readers into customers is something you need to capitalize on, and its nearly effortless marketing, once you get started.
What is a blog, anyway?
A blog is an online journal that is posted on a website. Content can vary from simple text to pictures and icons to video clips. The purpose of a blog can vary from simple personal documentation to mass marketing for your business and beyond--the sky is the limit when it comes to your intention and the potential it has to enhance your business marketing strategy.
But I don’t have time to blog!
You can’t afford not to blog! Blogging is one of the most meaningful ways to develop relationships with potential customers and let them know what you have to offer. In addition, a blog for your business can:
Keep customers up to speed about your products and services
Help to drive traffic to your website
Can help control inbound linking
Develop relationships with customers and establish yourself as an authority
Help build your email database
Provide information of value that can lead to more sales
Increase your social media presence with every post
When you blog, you gain an audience of followers who want to hear what you have to say. Your business will grow with the addition and maintenance of a quality small business blog.
How do I create a blog that enhances my business?
Regardless of who is starting or running your blog, following these simple tips will bring customers to you almost effortlessly:
Blog consistently--you don’t have to be militant about your posting, but you shouldn’t miss an entire month of opportunities for posting, either. The more content you put on the world wide web, the easier it will be to stay on schedule. Being predictable means your customers will know when to look for new content as well, and this will drive more traffic to your site.
Conduct some keyword research--You should write content that is relatable to your business, but you also need to be linking it to what people are searching for as well. Keyword research is the process of finding out what types of searches people are doing via search engines. Incorporating keywords into your article title, as well as throughout your blog, will ensure that you pop up on search engine pages when people go looking for you.
Optimize your blog lengths---Your blog should be long enough to convey all the information that you wish to share, yet short enough to keep their attention and make recreational reading fun. An ideal blog post length for detailed information should be anywhere between 600-1000 words, with longer blog posts being acceptable for “how-to” scenarios. Capture your readers’ attention by providing them with information of value and leave them hanging a little bit till your next post, promising to deliver sizzling content with every new post.
Use visuals---Only the most scholarly appreciate a block of informational text that isn’t broken up and organized in some way. The use of visuals enhances the look of your content, makes it more interesting, and ties everything together in a more attractive and complete way. We tend to retain up to 65 percent more information when the use of visuals is incorporated. Don’t worry if you are not tech-savvy; it is easier than ever to cut and drop charts, pictures, and graphs into your content in a way that makes your post more professional.
Address customer questions and concerns---your customers want to be heard, respected, and valued. Providing answers to questions and addressing concerns is one way to let your audience know that you are approachable and that you seek solutions to their problems. In providing this valuable service, you will be building a loyal base that will return to you time and again to fulfill their needs.
Invite guest contributors----even the most creative blogger has writer’s block from time to time. Inviting guest writers and other experts to contribute to your blog gives you a break from the pressure of having to consistently create new content, and it shows your readers that you are interested in bringing the latest and greatest to them. Do a little research on others in your field and bring in some outside talent to add depth and value to your already kickin’ blog!
Want to know how to start? We can help!
With decades of experience in marketing, sales, service, and internet visibility, MaxGroup Business Solutions remains an industry leader in providing premium marketing services and strategies that can take your business to the next level. We have all the necessary tools and tricks to help you succeed in business. Contact us today to see how we can help skyrocket you to success. Visit www.maxgroupbusiness.com for more information, and get ready to rock!