Creative Ways To Get More Customers
Running a business takes grit, determination, and creativity. It also requires customers. Loyal customers are the lifeblood of any business; without them, business owners everywhere find themselves with mounting bills, inventory that they cannot get rid of, and eventual failure.
With many people choosing to stick close to home these days, it is challenging to find new business. Finding creative ways to get more customers, both into your physical location and via the web, becomes the challenge of everyone trying to peddle their wares. How can you rise above the competition and catch the eye of discriminating consumers? Read on to see how you can creatively gain new customers, even in an uncertain economy:
Adopt a new pitch. If you remain in your comfort zone when doing business, you’ll likely never grow beyond your current practices. Focus on the needs and desires of a new audience, aiming to build relationships with them. Successful relationships of any kind are built on trust; finding ways to be relatable and approachable when communicating with new people will attract more business.
Leverage your efforts. You never know what is possible unless you ask. Approaching your loyal customer base and asking for friend and family referrals in exchange for information or services is a very effective way of reaching a wider circle. A personal referral is a powerful thing; established customers with positive relationships are likely to give you rave reviews, which will instill confidence in you and your business.
Construct a network map. Matching your strongest relationships with areas of great need will give you a clear direction on where you need to reach out next. Sending out periodic requests for information regarding needs and desires will also give you a good idea of what people are looking for. Listen to their input and match their needs. It’s that simple.
Ferociously attack new leads. Retract those claws for a moment and listen; some business owners are shy about approaching new potential clients; regardless of how long you’ve been in business, no one wants to be rejected. Look at new opportunities this way---the more no’s you receive, the closer you are getting to that next yes. Refuse to take rejection personally and focus instead on relationships, not on sales. Your business will expand naturally.
Host an event. Customers love special incentives and social opportunities. It’s also a great way to host giveaways or a seminar in exchange for contact information. The more valuable your offerings, the more likely people will stay around and see what else ya got. Give them the goods, and you’ll keep them coming back for more.
Ask for action. You won’t close a sale unless you can ask for it. You don’t have to be lengthy or elaborate; merely asking them to engage with you and give your products a try is enough for most people to take a chance on you. Describe how you can offer them a solution to a problem that they are currently experiencing, and they will look to your product or service to fulfill this need. Ask, and it will be given…. more often.
What about free trials? Free trials are an excellent way to put yourself out there, for they increase brand awareness and gain new testimonials. They are also a great way to get feedback on your offerings and make improvements to existing products. Provide value, excellent service, and you’ll turn this trial period into a sale.
Be real. Customers can smell baloney a mile away, and they can also tell if you aren’t authentic in your business dealings. Have integrity with every transaction, focus on relationships, and in no time, you’ll find yourself expanding faster than you’ve ever dreamed.
Want a little help? Call us today!
At MaxGroup Business Solutions, we focus on the kind of customer relationships that inspire long-term loyalty. To do this, we install state-of-the-art business and technology practices to make your customer experience superior from start to finish. We focus on finding those customers solutions and finding you some business! Our talented professionals can customize marketing, communications, and website maintenance packages to streamline and leverage your efforts, bringing you more business with less work on your part. Sound good? Contact us today to see what we can do to make your business boom! Visit www.maxgroupbusiness.com for more information.