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  • Writer's pictureMaxGroup Business

Why Your Small Business Needs Video Marketing

Video Marketing

Thanks to our recent government-suggested shutdown, many of us find ourselves online now more than ever. Whether we are shopping, staying connected to friends and family, helping kiddos with distance learning, or working, we are thankful for the internet and its ability to connect us.

Even so, many of us feel unique stresses and pressures that are unprecedented; we have never before been in this place, and we have an incredible opportunity to redefine what we do in work, at home, and in relationships.

Small business owner, are you okay?

If you are an entrepreneur and small business owner, you have likely been under tremendous pressure and stress during this time. Having to transition the bulk of your business to online and remote offerings can be a monumental task, especially if you don't consider yourself tech-savvy. When you can no longer do business and reach your customers as you have previously, how do you reach out and touch your audience?

Hey! Everyone's online!

With everyone being online, it has never been easier to reach a wider audience----if you play your cards right. You may have a website, you may even have a blog, but you may be neglecting the most vital part of a marketing campaign that can truly take your business to next level success---video marketing. If you operate a business in these challenging times, you need to take a look at video marketing and all that it can do to boost your business, widen your audience, and dramatically improve your influence. Read on to see what video marketing can do for you and your customers:

  1. A video increases engagement and interaction. You have only to scroll through Facebook and Instagram these days to see how powerful a video can be. Studies have shown that people are 60 percent more likely to click on a link if it contains an embedded video. Think about the significant implications that this has for your business, as well as the possible uses for your videos that can add value for your customer. A customer who receives valuable content from you will return time and time again for additional offerings. You have just captured loyalty for the long haul.

  2. A video allows you to add personality to your brand. A picture Maybe worth a thousand words but adding video to your content and advertising campaigns can increase your brand awareness by as much as 52 percent, according to recent statistics. Adding a bit of your own personal flair and personality to your videos will make you memorable, relatable, and it will inspire people to build relationships with you through purchases, additional interaction, and follow-up. The sky is the limit regarding how creative you can be with your content; you never know who will end up seeing your videos, so make the most of these opportunities to shine while in the limelight.

  3. Videos showcase your products more efficiently. Using a flat image to portray a product's meaning and purpose is much less effective than giving a video demonstration on how to use it. This is the kind of value that is needed for people who can no longer come into your physical location and ask questions. Bringing in additional products and services for mention while highlighting a single product is also a great way to expand your influence and put your new inventory in front of potential customers.

  4. Video marketing increases customer retention and conversion rates. Using your social media platforms as a springboard for driving traffic to your website, the power of a few well-placed videos has a remarkable ability to increase customer retention and conversion. After all, this is what you really want, right? More traffic to your website results in more sales, satisfied customers, and more growth for you. Everyone's happy!

  5. Video marketing is the next big business trend. Video marketing is here to stay, and business owners who innovate and continually create new and engaging content will rise to the top of the heap. Whether you fancy yourself a novice or have years of experience creating video content, it is time to put the power of video marketing to use when building your business and planning for future growth.

Camera shy? We can help!

At MaxGroup Business Solutions, we have several tools, strategies, skills, and expertise to bring your business to the next level of expansion and success. Our passionate, experienced staff will work with you to design a customized video marketing plan that fits your needs, goals, and budget. Don't be camera-shy any longer; contact us today to see how we can co-create your future together. Visit for more information.

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