Whether you’ve been operating a business for six months or twenty years, you’ve likely realized the importance of an actionable marketing strategy to keep customers coming to you. Today’s rapidly changing e-commerce world has necessitated a marketing revolution----a digital marketing strategy is needed for business survival in 2020 and beyond.
Why go digital?
Approximately 87 percent of consumers do business online. With today’s savvy consumers using mobile devices to search for the best products and services, what sets you apart from your competition? The digital marketing world is a massive marketplace with amazing potential, and you’ll want to be a part of it in the coming years. Here are some reasons to check out digital marketing and how it can work for you:
Digital marketing allows you to build relationships. One of your biggest and most significant challenges as a business owner will be attracting and retaining a solid customer base. With most of the world’s commerce being online these days, increasing your digital footprint will allow you to be more visible to existing and potential customers. Consider the following digital strategies to keep communication flowing between you and your valued visitors:
Use social media to post reviews from satisfied customers who can attest to your product value.
Send automated thank you and email marketing campaigns to keep you at the forefront.
Start conversations and run polls on social media to gather data about your customer base.
Remarket and retarget your customers, asking them for opinions and reviews of new products and services.
Digital marketing allows you to uncover your customer needs. Efficient digital marketing strategies will enable you to learn about your target audience’s online habits. As you discover their actual needs, you can appeal to your audience by letting them know that you can fill these needs. Digital tools such as Google Search Console, Google Analytics, and Survey Monkey all help collect data on search trends, which will help you refine your marketing strategy.
Digital marketing allows you to convert “browsers” to “buyers” more easily. Posting regular content, being active on social media, and employing SEO strategies to maintain high visibility are all excellent ways to convert browsers to buyers more easily. With nearly 3.2 billion people using social media each day, you’d be a fool not to use some of these platforms to begin engaging with your customers. Sharing your story with potential customers puts you in a position of trust and authority, and customers will respond by choosing you when making their next product purchase.
Digital marketing levels the playing field between large and small businesses. Thanks to the advent of the Internet, it now makes no difference whether you’re running a small mom-and-pop operation or a large corporation. Customers viewing your website have no idea how large or small your business is, and quite frankly, many don’t care. They want a quality product at a fair price, and your ability to deliver that through your online presence will determine their ongoing satisfaction. The playing field is now leveled between large and small.
Digital marketing is more affordable than traditional marketing. Most small businesses can’t afford a sizable television or radio campaign. Fewer still can employ a full-time marketing strategist to develop an action plan that will keep customers flowing. Your advertising dollars will yield much more in the long run if you take the time to set up email, social media, and SEO campaigns that will bring back consistent profits. As of 2018, the cost per email lead was $53, which brought in approximately $811 per customer. Compare that to the cost of trade shows and live advertising, and a few weeks of digital setup is a no-brainer.
Digital marketing gives you measurable ROI. Unlike traditional marketing techniques that don’t provide quantitative data, digital marketing strategies offer a quantifiable return on investment, helping you determine whether your investment is worthwhile. As digital marketing strategies can be employed for pennies on the dollar, it is easy to employ with a bit of groundwork upfront.
Need some help crafting your digital plan? MaxGroup Business Solutions can help!
You want to ensure that your brand rises to the top and gets noticed in an ever-expanding digital world. Greater visibility means more customers, more sales, and more growth for you! At MaxGroup Business Solutions, we are industry experts in digital marketing and business expansion. A passion for serving our customers is what’s at the heart of our business philosophy; your success is our success! Contact us soon to get started on your new digital growth plan. Visit www.maxgroupbusiness.com for more information.
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